Dads: The New Suffragettes

Just to perseverate on my post about the imbalance between recognizing moms and dads for their contributions…

Commercials are a terrible perpetrators of this phenomenon. How many commercials feature a dad and a small child making some kind of mess, and then looking sheepish until the mom comes in, smiling, and cleans everything up? Or the commercial where the dad builds a slanted table and the mom has to save the day with Eggo cinnamon toast waffle sticks? In commercials, dads look like helpless slobs who can’t get their kid through the day to save their life, and the moms sweep in and fix everything in a second.

P&G is currently running a series of ads focused on the Olympics. You’ve probably seen them. There are three or four, and each one features a mother getting a young child out of bed, taking him or her to some early morning practice, cheering on the child, driving the child around, doing dishes, doing laundry, feeding the child, taking care of the house, etc. (There is no sign of a day job for any of these moms.) The child grows up and then we see them at the Olympics, doing their best and sticking that landing, winning that race, etc. And then the mom is in the stands crying, and the kid hugs the mom, or blows her a kiss through the TV, and it’s so happy and sweet, and the tagline at the end of the commercial is “The hardest job in the world is the best job in the world. Thank you, Mom.”

Here’s the long version (it incorporates all the different moms/kids), if you want to feel really good. I’m not going to lie, I just watched it and teared up a little.

I just saw that P&G has an entire Facebook page called “Thank you, Mom by P&G,” where they post things like this video and other little tidbits that make moms cry. I mean, let’s face it, some large percentage of Facebook is probably moms, and moms love stuff like this. Even just moms-to-be. Even people who just like kids. Or seeing people succeed.

Here, try this one if the first commercial didn’t push you over the edge.

Who am I kidding? Everyone loves stuff like this. Drew just eats this ish up, and he’s the kind of guy who will willingly watch videos of people falling down.

And I don’t have anything against these commercials, or this Facebook page, or their entire campaign. It’s smart. And it’s so sweet. They take that overwhelming Olympics feeling, like the world comes together in these feel-good games, and people work so hard for this…and they juxtapose that with the intimacy of watching someone grow up and achieve something on a personal level. So smart.

BUT. I just have to point out…where are the dads in all this?

That’s it. Just sayin’. Why can’t it be, “The hardest job in the world is the best job in the world. THANKS, MOM AND DAD.”

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Filed under "Other people", Being a girl, Children, Drew, Family, Games, Parents, Sentiment

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