As I mentioned, this weekend I was at an arts marketing conference with NAMT (National Alliance for Musical Theatre) in beautiful Seattle, Washington. It was gray when we arrived, and yet within 2 hours of being there, 3 separate native Seattlites (that must be what they’re called, right?) had commented about how great the weather was. On Friday and Saturday it was actually pretty clear and nice, for which I say to you, Seattle, YOU’RE WELCOME for bringing up the California weather, and leaving the Bay Area in rain.
I thought I would make some lists about this weekend, since I love making lists.
Things I learned at the conference
- Doing post-show audience surveys (every show, every audience member) is very useful
- Lots of theatres in NAMT are not non-profit (we are)
- We should allow patrons to take their drinks into the theatre
- People are greatly divided on “tweet seats” (I’m on the “opposed” side)
- Lots of people get around discounting by raising the ticket price, and then cutting it in half, but really it ends up being about the same cost that it was originally – tricky!
- Some people think you should give your patrons special treatment, not if they’ve been just a long-time subscriber, but you should use a more “What have you done for me lately?” approach
Awesome shows I saw
- First Date – a new one-act musical, a co-production between ACT and 5th Avenue Theatre (loved it!)
- It Shoulda Been You – a musical comedy at the Village Theatre, with a major twist right before intermission
How much I overpacked
- Two tank tops (even though I used four, or something…that is definitely classic overpacking)
- One work top
- One long-sleeved non-work top
- Two pair of socks
- One pair of underwear (that’s technically not overpacking, that’s just good planning)
- One book (I finished The Night Circus, read about 100 pages of The White Castle, but didn’t crack open Bright Lights, Big City yet)
What I missed about California
- My own bed (well…sort of my own bed)
- My own toiletries (the hotel stuff was all lemon-sage-scented, which is fine, but isn’t really my style…and there’s never enough conditioner, am I right?)
- Wireless internet (the hotel wifi was all over the place, and impossible to get on in some places)
- Free time
- (And most of all) Drew!